Experience the Bronco Off-Roadeo!

Unleash Your Inner Adventurer: Ford Bronco Off-Roadeo - Where Legends Are Forged

The Ford Bronco isn't just a vehicle; it's a call to adventure. But owning this iconic 4x4 is only half the story. To truly unlock its potential, Ford invites Bronco owners (and soon-to-be owners) to the Bronco Off-Roadeo: a heart-pounding, mud-splattering, trail-conquering experience designed to transform drivers into off-road legends. And at Don Larson Ford in Baraboo, Wisconsin, we're your gateway to this unforgettable journey.

What is Bronco Off-Roadeo?

Imagine a playground where granite cliffs, forested trails, and river crossings replace pavement, a place where certified off-road experts teach you to dance with gravity. Bronco Off-Roadeo is Ford's exclusive off-road driving school, included with every new Bronco purchase. Held at four breathtaking U.S. locations (including Moab, Utah, and Horseshoe Bay, Texas), this full-day immersion combines hands-on training with white-knuckle excitement. It's not a test drive; it's a masterclass in capability, camaraderie, and confidence.

Custom Trail-Ready Models: Your Steed Awaits

Leave your daily driver at home. Ford supplies purpose-built Broncos, each modified to tackle the gnarliest Wisconsin Dells terrain. These aren't showroom models, they're trail warriors equipped with:

  • Factory-installed Sasquatch® Package (35-inch tires, lifted suspension)
  • Front-facing cameras and trail mapping tech
  • Winches, rock sliders, and reinforced skid plates
  • Water fording kits for chest-deep adventures

Choose from two-door, four-door, or Bronco Sport models, all prepped to get dirty, scratched, and gloriously muddy.

What You'll Experience: More Than a Drive-A Transformation

The Off-Roadeo is a symphony of adrenaline and education. Here's your itinerary:

Morning: Learn the Language of the Land

Start with coffee and camaraderie, then dive into Bronco's tech: Trail Control™ (cruise control for crawling), Trail Turn Assist, and G.O.A.T. Modes. Guides-many former Baja racers-demonstrate approach/departure angles, articulation, and how to "read" rocks like a poet.

Afternoon: Conquer the Impossible

Hit the trails in small groups, tackling challenges like:

  • "Hell's Gate" - A near-vertical descent requiring precise throttle control
  • "Tip-Over Challenge" - A side-slope that'll make your passengers gasp
  • Water crossings where your wake could rival a bass boat

Guides coach via walkie-talkie, teaching when to "crawl, don't charge" and how to let the Bronco's torque work its magic.

Dusk: Celebrate the Climb

Post-adventure, swap stories over locally catered meals. Receive a commemorative badge and a digital photo pack capturing your Bronco mid-roar. Many leave with new friends and a permanent itch for dirt.

FAQ: Your Off-Roadeo Roadmap

New Bronco buyers get a free pass; others can join for a fee. Passengers over 12 welcome.
Free for new owners (covers vehicle, training, lunch). Lodging and travel excluded.
One adrenaline-packed day (8 AM – 5 PM).
Closed-toe shoes, weather-appropriate clothes, and a thirst for fun.
Challenges are optional—guides tailor the day to your comfort level.

Learn More at Don Larson Ford in Baraboo, WI

Ready to earn your off-road stripes? Don Larson Ford serving Lake Delton is here to fuel the journey. Our team can:

  • Book your Off-Roadeo slot and suggest ideal locations
  • Prep your personal Bronco with OEM off-road accessories
  • Host pre-adventure walkthroughs of Bronco tech

Ask about our "Adventure Ready" package, winches, recovery kits, and a post-Off-Roadeo detail to make your Bronco shine again.

The Bronco Off-Roadeo isn't just a perk-it's a rite of passage. Because driving a Bronco isn't about where you're going. It's about who you become along the way.