We're Your Hometown Ford Dealer in Baraboo, WI!
Nestled along the scenic Baraboo River and surrounded by natural wonders, Baraboo is more than a destination -- it's home. Whether you're visiting Circus World, hiking in Devil's Lake State Park, or supporting the Baraboo Thunderbirds on a Friday night, you know the value of community. That's the same spirit you'll discover at Don Larson Ford in Baraboo, where local rootsand long-standing relationships shape the way we do business.
For drivers across the Sauk County area, we're the trusted hometown Ford dealership. Whether you're looking to get the keys to a new Ford F-150 truck or simply need a quick oil change nearby, we have you covered.
Reasons Locals Choose Our Baraboo Ford Dealership
Shoppers and service guests return to Don Larson Ford again and again because we understand what Baraboo drivers value. When you choose us, you'll find an incredible selection of new Ford trucks and SUVs, making it easy to find the perfect ride for your lifestyle. Budget-conscious shoppers appreciate our wide selection of used cars for sale in WI, which gives you access to affordable options and pre-owned vehicles from other top brands. And this is just the tip of the iceberg of what sets us apart:
- Family-owned and locally operated: Our team treats every customer like a neighbor -- because you are.
- Decades of community experience: With over a century in the auto industry, our staff brings unmatched knowledge and care to every interaction.
- Certified Ford service: Highly trained Ford technicians keep your vehicle running like new.
- Customer convenience: Take advantage of loaner cars, complimentary shuttle service or easy pick-up and drop-off options -- so auto maintenance never disrupts your busy day.
Choose Don Larson Ford and experience a hometown difference built on trust and service.
- Read More: Why Buy from Us?
Wisconsin Car Dealer with Good Reviews
Baraboo drivers love Don Larson Ford -- see what your neighbors have to say about our staff, buying process, and auto service:
"I just had the best vehicle buying experience of my life at Don Larson in Baraboo, Wisconsin -- and I cannot recommend them enough! From start to finish, I was treated with the utmost respect and professionalism." - Taylor R. (Google Review)
"Had a minor technical problem yesterday with a frozen screen in our 2022 Ford Explorer. Found Don Larson Ford in Baraboo, WI. A tech came out to the car and fixed the problem in a couple of minutes and no charge! If we lived around there we would definitely do business there." - Eugene B. (Google Review)
"Bought a new truck from Don Larson Ford and the staff was incredible! My sales representative was polite, patient, understanding, and made the entire process a pleasure. He was tremendously knowledgeable and explained everything in detail. The guy in F&I was also fantastic. He was patient as well and gave tremendous insight. Both guys were not only a pleasure to deal with but they made the process fun. They represent Don Larson very well. Thank you, fellas!" - Nick B. (Google Review)
Things to Do in Baraboo
After you've gotten the keys to your new Ford Bronco or pre-owned Expedition, you'll have the reliable transportation you need to take advantage of all the area has to offer. Here are some of our staff's favorite things to do in Baraboo:
- Devil's Lake State Park: Wisconsin's most popular state park, offering hiking, swimming and unforgettable cliffside views.
- Circus World: A living history museum showcasing Baraboo's unique circus heritage with performances, artifacts and fun for all ages.
- Al. Ringling Theatre: A beautifully restored historic theatre hosting movies, concerts and community performances downtown.
- International Crane Foundation: Visit the only place in the world where you can see all 15 species of cranes -- just northeast of town.
- Ochsner Park Zoo: A delightful local zoo with free admission, perfect for a family afternoon in Baraboo.
Baraboo Ford Sales & Service Near Me
Whether you're upgrading to a new Ford, shopping for a used vehicle, or trusting your car to our service bay, Don Larson Ford is proud to be your hometown Ford dealer. Experience friendly faces, proven expertise and true local commitment every time you visit us at 1243 South Blvd in Baraboo!
Learn More: Ford Financing Options | What's My Buying Power?